Research Data

More than ever before, Australians are time poor, cost-conscious and aware of the value they can derive from "knowing the market". Catalogues are perfectly position to streamline the deliver of information and assistance to households and make optimal use of leisure time to meet the day to day (and the not so day to day) needs of households.

Quantum Market Research conducts AustraliaSCAN TM - an annual national monitor of social and cultural change in Australia involving more than 2000 consumers. It provides a window on the values, lifestyles, product usage, media consumption and behaviour of Australian households.

In recent years, catalogues have emerged as an increasingly important information source to Australian consumers. Further results show that local neighbourhood networks and connections are enhanced by locally relevant marketing and communication activities. Catalogues are a mechanism for local retailers to connect with their local market - the people that drive their growth.

In recent years, Australians rated letterbox catalogues more interesting and more likely to gain their attention than any other medium - even TV.

The ACA's own research validates and reinforces the findings from AustraliaSCAN. It also highlights that catalogues are growing in their utility, securing a more prominent position amongst the information sources used by consumers and delivering a more active and involved reader.

Catalogues continue to be more effective than other media in optimising marketing dollars and delivering customers through the door. They do this through:

Increased Retention - they stay in households longer and provide multiple opportunities for review and subsequent action.

Readership - they are engaged with at a time and place suited to the decision-makers and deliver maximum propensity to act as a result.

Preference - they are the first source of information used by a large proportion of decision-makers in a wide variety of buying situations and outperform other media in all categories.

Utility & Function - they offer an immediacy and functionality second to none and arm the consumer with the ammunition to tale on the retailer and win!